Yapı Kredi: International Women's Day – Afife Jale

Yapi Kredi, a banking brand, launched a film celebrating the Turkish stage actress Afife Jale on International Women's Day.

Campaign details

Brand: Yapı Kredi Agency: Rafineri Region: EMEA

Strategy

Objective

Yapi Kredi Bank is one of the biggest supporters of the UN Women's #HeForShe program in Turkey. On International Women's Day, it aims to explain Yapı Kredi's sensitivity in

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