Yale: Unlock brand potential – Breaking the glocalization wall with data-driven creatives

Yale, a digital door lock manufacturer, used dynamic, personalised ads to promote the brand in Vietnam.

Campaign details

Brand: Yale Agency: TenMax Ad Tech Lab Region: APAC

Strategy

Objective

For many international businesses, breaking the glocalization walls – and winning acceptance of foreign products among a local audience – is a difficult challenge. Yale, a global leader in digital door locks, is no exception.