X-Men: F1 Special Edition – Mood Lifting Squad

X-Men, a range of personal care products for men, improved brand health by promoting the confidence-lifting benefits of its limited-edition fragrance range during the COVID-19 lockdown.

Campaign details

Brand: X-Men Agency: The Purpose Group Region: APAC



X-Men, the leader in men's shampoo in Vietnam, is known for its heroic 'real men' image and masculine fragrance both of which were not as attractive to today's youth an

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands