Wyeth Gold: Fun progressive learning with augmented reality

Wyeth GOLD, the milk powder brand, wanted to encourage mothers to adopt progressive learning to stimulate the growth of kids in Indonesia.

Campaign details

Brand: Wyeth Gold Lead Agency: POKKT Region: APAC

Strategy

Objective

S-26 Procal GOLD introduce progressive learning that encourage moms to stimulate their child's growth. The objective is to make progressive learning and its application relevant and integral to moms and children's daily learning process. Thus, S-26 P