Wardah: Colorfit ultra light – colors that fly me to Korea

Wardah, the cosmetics brand, launched a limited edition of its best seller lipstick in Indonesia.

Campaign details

Brand: Wardah Lead Agency: Dentsu Indonesia Region: APAC

Strategy

Objective

Dominating Lip Make-Up Category Digitally for Wardah

In March 2021, Wardah launched a limited edition of its best-seller line-up, Colorfit Ultra Light Matte Lipstick - Korean Limited Edition, riding the Korean Wave in Indonesia that posed the country to be Top 3 of 20 countries that have the biggest en