Wall's: Pemilan Mobile Campaign

Wall's, an ice cream brand, leveraged Indonesia's presidential elections to relaunch two of its confections.

Campaign details

Brand: Wall's Agency: Mindshare Indonesia Region: APAC

Strategy

Objective

Here's the scoop: Wall's, an ice cream brand by Unilever, was relaunching two of its nostalgic confections, Apollo and Calippo, in the Indonesian market.

Playing in t

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