Vsmart: An appreciation like no other from Vsmart

Vsmart, a Vietnamese technology brand, sent existing customers personalised thank-you gifts to trigger a domino effect and promote its smartphones in Vietnam.

Campaign details

Brand: Vsmart Agency: Unblur Creative Region: APAC

Strategy

Objective

As a domestic technology brand, Vsmart faced many skepticisms from Vietnamese consumers who preferred foreign brands such as Apple, Samsung, Huawei, Oppo, etc. With all

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