Volkswagen: PepperCrush

Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

Campaign details

Brand: Up Peper Lead Agency: PML - Positive Mobile Latam Region: LATAM

Strategy

Objective

Volkswagen created the "Reactions" campaign to introduce the new Up Pepper model. With the claim of "With the same power of reaction as you", a campaign was exclusively designed for the happn dating app. The main idea behind the campaign was to show