Vodafone: BuMamaBenden

Vodafone, a telecommunications campaign, helped to feed stray animals across Turkey during the COVID-19 pandemic by creating an online feeding machine that provided containers of food outside Vodafone stores when Twitter users tweeted with the campaign hashtag.

Campaign details

Brand: Vodafone Agency: Carat Türkiye Region: EMEA



Many people staying at home due to COVID-19 led to stray animals not being able to find enough food or even starving. We decided to revive the #BuMamaBenden project, targeting socially sensitive and active social media users of all ages and genders,

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