Võ Lâm Truyền Kỳ 1 Mobile: Conquering the mobile world

Võ Lâm Truyền Kỳ, a game brand, launched a campaign in Vietnam to appeal to a younger audience.

Campaign details

Brand: Vo Lam Truyen Ky 1 Mobile Lead Agency: Innity Vietnam Region: APAC

Strategy

Objective

In recent years, the Vietnam game industry in general and the mobile Role Playing Game category in particular have been growing at an astonishing rate, especially with the increasing usage of mobile devices. The market is also extremely competitive w