ViettelPay: ‘Make Tết Easy Again” with ViettelPay

Viettelpay, a mobile payment app, relaunched the brand in Vietnam in the runup to Tết the Lunar New Year, to educate people about its services and promote the app.

Campaign details

Brand: ViettelPay Agency: Dentsu Redder Region: APAC

Strategy

Objective

Tết is the most eagerly awaited holiday for all Vietnamese people except maybe the festival of joy. However, it brings along with it the pressure of saving money for g

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