Univision: El Dragón

Univision, a Spanish-language TV network in the USA, released a new telenovela El Dragón, which mixed Mexican and Japanese culture in a thriller crime drama, and launched a gamified ad campaign to target a new audience.

Campaign details

Brand: El Dragón Agency: Gameloft for brands

Strategy

Objective

For their newest telenovela, Univision leveled up the action and mixed both Mexican and Japanese cultures into a thriller crime drama. The story of El Dragón is unlike the ty

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