Unilever: Share of voice to share of consumer data

FMCG giant Unilever partnered with internet specialist Line Corp to improve its customer data collection and personalise its brand communications in Thailand.

Campaign details

Brand: Unilever Lead agency: Mindshare Thailand Region: APAC

Strategy

Objective

"What got us here will not take us there" is true to every marketer including one of the best in the business, Unilever. And to be the 1st brand in the mind of

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