U by Kotex: Black Community PMP

U by Kotex, a feminine hygiene brand, created a specifically designed Black Community Private Marketplace (PMP) to support the Black community in the USA.

Campaign details

Brand: U by Kotex, Kimberly Clark Agency: Mindshare North America

Strategy

Objective

Seventy-three percent of Americans support the Black Lives Matter movement. Yet stories about the BLM movement, the murder of George Floyd, and the every

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