Tinkies: Celebrate Everything

Tinkies, a sponge cake brand, encouraged consumers in South Africa to create and own moments by giving its audience a platform to Celebrate Everything with Tinkies.

Campaign details

Brand: Tinkies Agency: Hellosquare Region: EMEA

Strategy

Objective

Tinkies – A category-leading, nostalgic cake treat.

Currently, the Baked Treats Category is driven by indulgence, flavours, textures and formats. (Mintel 2017) Put simply, i

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