TikTok: Hive

TikTok, a social media platform, hosted a virtual even to bring people together in the Middle East after a year of COVID-19.

Campaign details

Brand: TikTok Agency: ByteDance FZ LLC (owns TikTok product) Region: EMEA

Strategy

Objective

In a year of distance, isolation, and closed doors, we wanted to somehow bring people together. So we set ourselves a challenge; to create a seamless virtual conference experience and redefine the virtual business events landscape in the MENAT region

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