TD Ameritrade: Cognitive Education Platform

TD Ameritrade, a brokerage firm, built an interactive mobile tool in collaboration with IBM Watson, a cognitive system, to help offer personalised curriculums for investors in the US.

Campaign details

Brand: TD Ameritrade Lead agency: Havas New York Region: North America

Objectives

TD Ameritrade is moving toward a more personalized approach to serving content in a way that brings value to traders and investors through technology and enhanced user experience. We saw an opportunity to deliver best-in-class educational resources i

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