Tata Altroz: A car that sells itself

Tata Altroz, an automobile brand, used a voice-based chatbot to establish itself as a challenger brand in India.

Campaign details

Brand: Tata Altroz Agency: MullenLowe Lintas Group Region: APAC

Strategy

Objective

When you consider a new launch from a manufacturer you don't have a previous association, There are lot of questions and clarifications, unfortunately there were not many people in the universe, yet, to credibly answer that for Altroz. A typical deal