Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

Sparkling Ice, a flavoured sparkling water brand, overtook its main competitor in the USA with its gamified mobile campaign.

Campaign details

Brand: Sparkling Ice Agency: Tapjoy

Strategy

Objective

Since 1992, Talking Rain Beverage Company has been redefining sparkling water with its leading Sparkling Ice brand. It was the first beverage company to trade sugar for sucralose, kic

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