Sinch: Text For Humanity

Sinch, a software company, partnered with Mental Health America to stop the spread of online negativity and build the world's first positive texting switchboard #TextForHumanity.

Campaign details

Brand: Sinch Agency: Edelman

Strategy

Objective

In response to the spread of online negativity, Sinch teamed with Mental Health America to build the world's first texting switchboard, #TextForHumanity. The service lets people send a posit

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