Shell App for Connected Car

This case study details how Shell, an oil and gas production company, improved its relationship with its customers by creating a direct mobile channel to actively engage and provide relevant services globally.

Campaign details

Brand: ShellLead agency: MOBGENRegion: EMEA

Objectives

The strategic value of the mobile channel for Shell Retail was identified as: driving a positive influence on the business bottom line by:

  • Creating a new digital channel to engage customers...
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