Samsung Galaxy A51 Launch: First programmatic in-game advertising campaign

Samsung, a technology company, launched a campaign across the gaming ecosystem to promote its newest mobile terminal, the Galaxy A51, in the Spanish market.

Campaign details

Brand: Galaxy A51 Agency: Adgage Region: EMEA



The strategic objective of the campaign was to successfully launch Samsung's newest mobile terminal, Galaxy A51, in the Spanish market. Samsung's goal was to communicate its values and virtues: a fast processor, four cameras, storage, long battery li

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