Samsung Canada: Enhance the digital experience for users with disabilities

Multinational conglomerate Samsung pursued its mission of creating innovative and accessible technology by developing an assistive Android app in Canada.

Campaign details

Brand: Samsung Canada Lead Agency: eSSENTIAL Accessibility Region: NA

Strategy

Objective

An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. As the largest minority group in the world, people with disabilities control over $1.2 trillion in spending. When the broader disability market

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