sahibinden.com: 20th year anniversary

sahibinden.com, Turkey's first online marketplace, increased top of mind awareness and page views in Turkey by launching an emotive commercial aimed at the vehicle category.

Campaign details

Brand: sahibinden.com Agency: Rafineri Region: EMEA

Strategy

Objective

Turkey's first online marketplace sahibinden.com entered the sector in 2000 and became the preferred platform in the vehicle category in 2019. During this process, sahibin progressed  more and more  and the number of users per access became 63.8% of active Internet users in Turkey and was making contacts which was underlining its leadership in the field for a while.

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