S-26 Procal GOLD: Wyeth S26 AR Book

S-26 Procal GOLD, a formula milk brand, launched a campaign to promote its Future Me AR Coloring Book – an augmented reality (AR) technology stimulation tool.

Campaign details

Brand: S-26 Procal GOLD Agency: Mindshare Region: APAC

Strategy

Objective

High premium segments in the Growing Up Milk (GUM) category lack meaningful differentiation and almost all brands have a similar proposition of product benefit on ch

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