Royale Health Shield: The antibacterial experience

Royale Health Shield (RHS), a paint brand, drove awareness of the hygiene benefits of its paint by launching a VR campaign in India.

Campaign details

Brand: Royale Health Shield Agency: Madison Media

Strategy

Objective

Asian Paints, the pioneer's in the paints industry has always been known for its innovative work, be it in marketing or its products. One such new product launched by As

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