Rich’s Africa: WhatsApp Chatbot

Rich's, a family-owned food company, developed a WhatsApp chatbot and promoted it across Africa using social media, email and SMS marketing, and QR code stickers.

Campaign details

Brand: Rich's® Africa Agency: Mobitainment Region: EMEA

Strategy

Objective

Rich's, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, desserts and specialty toppings, our products are used in restaurants, hotels and bakeries around the world. Beyond great food, our customers

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