Rexona: Soccer Star Challenge

Rexona, a deodorant brand, created a live FIFA football tournament for fans lamenting the cancelled sporting events in Indonesia and increased market share by 40bps.

Campaign details

Brand: Rexona Agency: emtek digital

Strategy

Objective

In March 2020, Covid-19 shut down the entire world of sports. All sporting events were cancelled, including the Euro Cup 2020. The coronavirus pandemic was affecting millions of peopl

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