Rexona: Move More Stay Home

Rexona, a deodorant brand, encouraged people to stay active during the COVID-19 lockdown and raised awareness around brand purpose in Egypt with its Move More Stay Home campaign.

Campaign details

Brand: Rexona Agency: Magna Region: EMEA

Strategy

Objective

Rexona is brand that has always encouraged movement, giving people the confidence to move and be active without the embarrassment of sweat. However when the pandemic hit and people were forced to stay home and for their own safety Rexona launched an