Rexona: Gerak Tak Terbatas (Unlimited Moves)

Rexona, a deodorant brand, relaunched its mobility assistant app Gerak in Indonesia to invite society to connect, collaborate and contribute better to the disabled community in Indonesia by introducing the campaign Unlimited Moves.

Campaign details

Brand: Rexona Agency: RED COMMUNICATION Region: APAC

Strategy

Objective

The growth of mobile phone and internet penetration in Indonesia is undoubtedly swift. In January 2020, We Are Social reported: mobile phone ownership is at 124% index vs population, while internet penetration is at 64%.