Renault Turkey: Rennovative Test Drive

Renault, a car brand, successfully increased its rate of Megan Sedan test-drives by partnering with a home-delivery app and enabling Turkish users to schedule their test-drives at a location and time of their choosing.

Campaign details

Brand: Renault Turkey Lead Agency: Wavemaker Turkey Region: EMEA

Objective

Where almost every year a new player emerges, C sedan segment in Turkey is the one with the most sales among all passenger cars sold. 31.8% of total passenger car sales belong to the C segment. This segment is also very important for Renault, because