Renault: Megane Sedan Test Drive

Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.

Campaign details

Brand: Renault TurkeyAgency: Wavemaker TurkeyRegion: EMEA

Strategy

Objective

From the Purchase journey analysis we knew that test drive is the last and most crucial step that triggers sales in automotive category, therefore Test Drive is the...