Campaign details
Brand: Redoxon Lead Agency: Mediacom Region: APAC
Strategy
Objective
Background:
Redoxon was a small challenger brand (2019 brand rank #16, 1.5% market share) in Indonesia VMS category.
Challenges:
Heightened awareness of immunity needs due to the Covid-19 pandemic intensified challenge since competitors aggressively launched new products and increased media spending up to 66% vs before pandemic.
