RAKBANK: Memotraits - AI Brings Memories to Life

RAKBANK, a banking brand, turned memories into tactile experiences for FC Barcelona fans in the UAE with its Memotraits campaign.

Campaign details

Brand: RAKBANK Agency: RAKBANK Region: EMEA

Strategy

Objective

There are over 220K FC Barcelona fans in the UAE. To bring these die-hard Barça fans closer to the club, RAKBANK launched the FC Barcelona Credit Card aimed at giving fans the chance of seeing FC Barcelona play live at their home stadium, Camp Nou.