RAKBANK: Euphoria Moments

RAKBANK, a banking brand, used AI to serve FC Barcelona fans in the UAE contextually targeted ads with its campaign Euphoria Moments.

Campaign details

Brand: RAKBANK Agency: RAKBANK Region: EMEA

Strategy

Objective

There are over 220K FC Barcelona fans in the UAE. To bring these die-hard Barça fans closer to the club, RAKBANK launched the FC Barcelona Credit Card.

Most credit cards in the UAE market are about rational benefits – cashback, points, discounts, offer etc.