RAKBANK: Convertsations - Kickstarting new SMEs amidst the Pandemic

RAKBANK, a banking brand, launched its Conversations campaign to help new small- and medium-sized enterprises (SMEs) establish themselves in the UAE during the COVID-19 pandemic.

Campaign details

Brand: RAKBANK Agency: UM Region: EMEA

Strategy

Objective

Jan. 1, 2020, dawned bright and clear, so it seemed in retrospect. The 12 months separating then from now has swept us from there to here - a hitherto unknown planet called COVID-19.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands