PUMA: Alonzo's Virtual Music Tour on GTA

PUMA, a sports brand, launched a campaign in France to deliver new music content to fans of Alonzo, a French rapper, and GTA V during lockdown.

Campaign details

Brand: PUMALead Agency: Havas Sports & EntertainmentRegion: EMEA

Strategy

Objective

In the context of the pandemic, PUMA decided to carry out an activation that usually brought the best real-life events closer to its French public, but...

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