Puerto Rico State Election Commission: VRoting

The State Elections Committee in Puerto Rico used virtual reality headsets to overturn the negative perception of a new electronic voting system.

Campaign details

Brand: Puerto Rico State Election Commission Agency: McCann Worldgroup Puerto Rico Region: LATAM


Puerto Ricans had always exercised their vote the same way, until 2016. Just months before the big day, the State Election Commission implemented the new electronic scrutiny machine. A trusty way to count ballots, fast and secure. Although this was a

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