Pronamel Repair: Building A Role For Toothpaste In Self-care

Pronamel, a toothpaste brand, increased awareness of its new Intensive Enamel Repair toothpaste in the US by partnering with lifestyle influencers who showed their followers how the product formed part of their repair rituals.

Campaign details

Brand: Pronamel Agency: Weber Shandwick

Strategy

Objective

In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel Repair helps actively repair enamel already weaken