Procter & Gamble: Rejoice Teman Perjalanan Hijrahmu

Rejoice, a shampoo brand owned by P&G, targeted hijab-wearing women in Indonesia with its hijab shampoo and positioned itself as a brand that understands their daily struggles.

Campaign details

Brand: P&G Agency: P&G

Strategy

Objective

Rejoice Teman Perjalanan Hijrahmu ultimate strategic objective was to increase market share through being more connected with our target audience (Hijabers). Rejoice target audience percei

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