Precision location targeting to capture interest of probable Ford Ranger customers

Ford, a multinational automaker, launched a campaign in Vietnam to remain the top seller of pickup trucks with its Ford Ranger.

Campaign details

Brand: Ford Lead agency: Mindshare Region: APAC

Objectives

Ford Ranger is the leading brand in the Pickup Truck segment and it contributes more than 50% of the total Ford market share in Vietnam. The Truck segment is the new emerging cate

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