Precision location targeting to capture interest of probable Ford Ranger customers

Ford, a multinational automaker, launched a campaign in Vietnam to remain the top seller of pickup trucks with its Ford Ranger.

Campaign details

Brand: Ford Lead agency: Mindshare Region: APAC


Ford Ranger is the leading brand in the Pickup Truck segment and it contributes more than 50% of the total Ford market share in Vietnam. The Truck segment is the new emerging cate

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands