Pizza Hut: Transforming Pizza Hut into a Delivery Business

Pizza Hut, a restaurant chain, transformed its strategy in India by using moment marketing to increase online sales and promote its business as a delivery service.

Campaign Details

Advertiser/Brand: Yum! Brands / Pizza Hut Lead Agency: Mindshare India Region: APAC



With 2 years of slow growth, Pizza Hut (PH) had to achieve a breakthrough in the year 2017. PH was still largely seen as a restaurant brand (dine-in/eat out). On the other hand, delivery was driving growth for the category, and the main competitor Do

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