Pilot: Selling a new kind of pen through a location-based strategy

Pilot, the pen manufacturer, used location technology to deliver ads to shoppers in Brazil.

Campaign details

Brand: Pilot Lead Agency: In Loco Region: LATAM

Strategy

Objective

Do you know any pen, or pencil, related innovations? The object, which has existed for centuries, has never undergone a great change, always relying on the logic of ink and feather. Pilot, the world leader in production and sale of pens, decided to i