PepsiCo: Most Popular IG Live Integration

PepsiCo, a food and beverages brand, leveraged Instagram Live to increase awareness of the brand and its new products in Turkey.

Campaign details

Brand: PepsiCo Beverage (Pepsi, Yedigun, Fruko Cool Lime, Lipton Ice Tea) Agency: OLIVER Istanbul Region: EMEA

Strategy

Objective

Our main strategic objective was to increase brand awareness and engagement. The Covid-19 lockdown begun in M

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