P/S: The adventure with King Leo and friends

P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.

Campaign details

Brand: P/S Agency: Mindshare


Kids don't enjoy brushing. It appears like the most daunting task for them in the day and they always try to skip their night brushing.

As result, 85% of Vietnamese children suffer from tooth cavity.


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