Outback Steakhouse: Outback and the power of SmartData

Outback Steakhouse, a restaurant chain, launched a targeting campaign in Brazil to encourage restaurant visits in the city of São Paulo.

Campaign details

Brand: Outback Steakhouse Lead Agency: Santa Clara Region: LATAM

Strategy

Objective

Outback Steakhouse set out to increase brand consideration and incentivize purchasing using digital audio advertising. Food Service is a very competitive industry that moves around 20B USD a year has become a challenge being considered by the custome