Oreo: Stay playful

Oreo, a cookie brand, launched a campaign in Vietnam to help parents focus on building an emotional connection with their kids and drive brand love and sales through more personalised messaging.

Campaign details

Brand: Oreo Vietnam Lead Agency: Publicis Vietnam & Indonesia & Spark Foundry Vietnam Region: APAC

Strategy

Objective

Oreo had launched their new equity campaign "Stay Playful" in late 2019 that focused on building an emotional connection between parents and kids spending quality time together as a family.