Oreo: Interests hack

Oreo, a biscuit brand, launched a campaign in Indonesia to increase sales and penetration.

Campaign details

Brand: Oreo Lead Agency: Leo Burnett Indonesia Region: APAC

Strategy

Objective

Whilst Oreo has enjoyed strong brand power, our penetration and growth had stagnated at an average of 4% across the biggest biscuit markets in SEA. To compound our challenge, the biscuits market was suffering from a decline which totalled to –7% by t