Obsesso: Enjoy the moments at home

OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.

Campaign details

Brand: Obsesso Agency: AdColony Region: EMEA

Strategy

Objective

OBSESSO was launched last year as a new iced coffee brand. Its positioning strategy is joy. The brand aims to increase awareness and come to the mind in joyful moments. With this main objective, the brand wants to reach its main target audience as we