Nyala: How OCBC NISP promoted financial responsibility through small changes with Nyala's #SAVE20 campaign on TikTok

Nyala, the banking app, wanted to get Indonesian youth to be more financially responsible in Indonesia.

Campaign details

Brand: Nyala by OCBC NISP Lead Agency: TikTok Region: APAC

Strategy

Objective

It's easier than ever to shop right from your phone, but for young people today, saving money is an afterthought. In response, OCBC NISP's banking app, Nyala, wanted to get Indonesian youth to be more financially responsible, starting with a change i